A MIDLANDS rock festival, which will celebrate a heavy metal icon’s mega comeback, is planning to make sure fans are even Appier.
The creative and rock-loving team at Areca Design is gifting a Drunken Monkey Augmented Reality (AR) Mobile App to bring publicity material to life for the festival, which raises money for the Midlands Air Ambulance Charity.
“The charity is a wonderful, life-saving service that deserves all the support we can give it,” says Mick Hurst, Managing Director of Areca Design, which is based in Evesham, Worcestershire.
“It’s a charity that’s particularly close to my heart, as an avid motorbike man.
“We’re also pleased to support such a popular festival. We’re all music loving rockers here at Areca.”
The August 4-6 Drunken Monkey Rock Festival was launched four years ago in Worcestershire’s Upton-upon-Severn in memory of local man Ian Dowton, who died after a car accident.
So far it has raised more than £11,000 for the life-saving Midlands Air Ambulance Charity and this summer’s three day event will be bigger and better than ever.
“We’re really excited about this year’s Festival. There will be some awesome performances and we are more than looking forward to rock legends Steve Grimmett’s comeback,” says Steve Coyne, Chairman of the festival committee of volunteers.
Cult band Grim Reaper’s frontman Steve will get a resounding reception when he bursts on to the main stage in one of his first performances since losing part of his leg on a life-changing South American tour earlier this year.
Singer Steve, who lives in Swindon with wife Millie, is currently learning to walk on his new prosthetic leg.
He had five operations and three amputations in an Ecuador hospital after picking up an infection during the Walking in the Shadows album tour earlier this year.
Steve has been stunned by fans’ support and fund-raising to help cover the $25k Ecuador hospital bill and ongoing recuperation.
“It has been phenomenal and very humbling,” says Steve.
“I will reward everyone by getting back on stage... and walking round like I had two legs!”
Areca Design put its home town of Evesham on the world map in 2012 with a trail-blazing Historic Tourist Trail App.
The town became the first to offer tourists a unique experience with the App that brings to life mediaeval monk Brother Oswald on smartphones and tablets.
The team offers end-to-end digital and traditional marketing solutions, including those headline grabbing apps, which they have developed for a wide range of customers over the last five years.
The free to download Drunken Monkey App will trigger poster videos of Grim Reaper, Guns2Roses and hot-tipped Worcestershire up and coming band Population:7.