Who care's about apostrophe's? I do, and those slips were intentional, by the way.
I also care about all punctuation, and spelling and grammar, so no doubt this blog will peppered with errors that you'll be pleased to point out. And quite right too.
There is a school of thought that all those rules we learnt at our English master's knee are no longer relevant in this fast-moving world ruled by txt spk and foreshortened tweets....
Tags: crucial, grammar, james joyce, punctuation, spelling, style guide