Powerful partnership behind new ANT Pershore mooring

Written by Crucial PR on .


THE official launch of a welcome new tourism and business-boosting mooring in Pershore marked a stream of successes.

Avon Navigation Trust's (ANT) five boat provision at The Angel Hotel is the latest winning partnership project to provide more facilities for boaters.

The event also celebrated the life of a long-standing volunteer, attracted a record attendance at ANT's annual Volunteers' dinner and toasted The Angel returning back to local ownership for the first time in nearly a century.

Wychavon Chairman Frances Smith cut the ribbon and she and Pershore Mayor Bob Gillmor christened the new mooring with a bottle of Pershore Brewery ale at a VIP event that was also blessed by glorious spring sunshine and the Maritime Volunteer Service, who provided a guard of honour.

ANT Chairman Jack Hegarty, Chief Executive Clive Matthews and Angel Founder and Chief Executive Darren Eden also welcomed honoured guest Jenny Rogers, whose late partner Ambrose Emerson is celebrated on a plaque overlooking the river and the Pershore lock he volunteered at for decades.

"Jenny also kindly supplied the wine at the wonderful Angel Volunteers' dinner where there was even more to celebrate when Darren announced that they had purchased the Angel's freehold, protecting its future in the town at the centre of the community," said ANT Chairman Jack, whose day job is heading up Wychavon and Malvern district councils.

"It was a great night and we're delighted with the new moorings," added Darren.

"The revival of Britain's waterways is extraordinary and we at The Angel are happy that we can play a small part in it. Boaters from far and wide are always welcome."

The Angel financed the materials and lease the land to ANT, which designed and built the mooring free of charge.

It's the latest partnership project, following on from a mooring at the Fleet Inn at Twyning in 2015.

"We are working on a new provision for this year. We are very happy to handle these projects in between our day to day work because it means more provision for our boaters," explains ANT Chief Executive Clive.

"Our challenge is that we don't own riverside land and so  we are continually working behind the scenes and on the look out for mooring provision opportunities with businesses and private individuals."



1. Wychavon Chairman Frances Smith and Pershore Mayor Bob Gillmor officially opened the new ANT moorings at The Angel Hotel. Pictured from the left are Angel Founder and Chief Executive Darren Eden,  Mayor of Pershore Bob Gillmor, Chairman of Wychavon Frances Smith, ANT Chairman Jack Hegarty, Councillor John Smith, ANT Volunteer Chairman Paul Cronin, Jenny Rogers, ANT Chief Executive Clive Matthews and Margaret Cronin.

2. The plaque honours long-time ANT volunteer and "jazz musician and kind soul" Ambrose Emerson, from Herefordshire, who died in February at the age of 81.