The Crucial Blog

Hold the front page

Posted by Lynne Powell
Lynne Powell
Lynne is an experienced journalist, editor and PR consultant. Contact her at lynne.powell@crucialpr.com and v...
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on Thursday, 09 January 2014
in Journalism
DROP the dead dongle, hold the front page.... Sorry, got carried away, but do start the presses again. Whilst local newspapers rein in, regroup and relocate to counter the effects of readers and advertisers rushing online, businesses are embracing the new old world. Majoring, as we do, on helping companies to spread their news to their staff as well as the outside whirl, we can report that there is a steady stomp back to printed...
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It's pun too far for serious broadcasts

Posted by Juliette Kemp
Juliette Kemp
Juliette Kemp is an established and highly experienced journalist who has written and designed for many of th...
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on Thursday, 19 July 2012
in Journalism

WATCHING BBC Breakfast this morning has left me choking on toast crumbs as I endured yet another delivery of a serious news story riddled with jokey puns in the voiceover to match a (staged?) visual image.

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Schools out over names - or in?

Posted by Juliette Kemp
Juliette Kemp
Juliette Kemp is an established and highly experienced journalist who has written and designed for many of th...
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on Thursday, 14 June 2012
in Journalism

Does the act of naming a child in a newspaper picture caption expose the youngster to paedophiles?
A simple question but an answer that engenders a big debate.

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A Brave New News World?

Posted by Anne Adams
Anne Adams
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on Monday, 30 April 2012
in Journalism

IT may have slipped by largely unnoticed but last week MPs found time to debate a long-term trend that has been gathering momentum and deserves all of our attention - the death by a thousand cuts of the regional press.

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Oooh - sometimes you could just . . . .

Posted by Juliette Kemp
Juliette Kemp
Juliette Kemp is an established and highly experienced journalist who has written and designed for many of th...
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on Wednesday, 28 March 2012
in Journalism
Good morning dentist - that tooth extraction you did was absolute rubbish. It's not what I wanted at all. The procedure you followed was all disjointed, your whole approach was wrong. Oh never mind I'll do it myself.Rubbish! Good morning electrician - the rewiring work on my house was not what I was expecting at all - nothing flows properly, the connections are terrible. I've rewired it all myself and this is the system I want...
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