It’s funny isn’t it. For this particular writer the word Blog might have well been Block. A four-letter word that certainly didn’t require repeating due to it’s mind-sweeping qualities. I love words: a well-honed phrase, some clever wordplay, copy that has a rhythm and a music all of its own.
I may not always agree with The Sun newspaper but I certainly enjoy the skill and wit of the headline writers.And it’s not always the banner...
Tags: Crucial PR, Eugene Schwartz, Robert Bruce, The Sun, writing